Desiree Perez Is One Of The Most Powerful Negotiators In The Music Business

Posted on March 9, 2018 By

Desiree Perez is a record executive who is considered to be one of the most powerful women in the music industry. She is known for being extremely private about her personal life, but her success in closing major record deals speak to her intelligence and natural talent as a businesswoman.

Desiree Perez has made most of her major deals while working with the group Roc Nation. Roc Nation is a collective of musicians that was founded by Jay-Z who Desiree Perez has enjoyed a twenty year long business relationship with. During this time, she has helped close business deals on behalf of Jay-Z and artists associated with him.

Desiree Perez was behind the closing of a major deal on behalf of Beyonce for her world stadium tour. This tour included forty-nine dates along with a performance during the Super Bowl Half Time Show. The tour was extremely profitable and boosted the sales of her sixth label.

Desiree Perez was able to negotiate a deal to have Sprint invest two hundred million dollars in the music streaming service TIDAL. In addition, she was able to create a unique deal to have a million people download Jay-Z’s album before its official release. This allowed the album to turn platinum before it was even released. This move caused the album to receive massive exposure to people not acquainted with Jay-Z and caused it to sell six hundred thousand additional albums following its official release. In addition, Desiree was able to sign a two hundred million dollar touring contract between Jay-Z and Roc Nation, and she was able to increase his sponsorship with Puma by twenty-one percent. These accomplishments demonstrate that Desiree Perez really is one of the best negotiators in the music business.

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